You specifically target customers who are most likely going to buy from you. Over saturating the market creates false hopes when your marketing is too general. Marketing to everyone is highly inefficient and costly.
Ask yourself these questions:
What problem does your product or service solve?
Who is most likely to have this problem? In what situations do they use it? This is where you start breaking down who you should be focusing on. Is it individuals? Businesses? Families? Be more specific about what pain points your product or service addresses and then who typically feels that pain.
Zeroing in On Your Target Market
Define your target market audience based on different characteristics. Which approach comes closest to exactly describing your perfect customer:
Armed with a clear understanding of your target market(s), you can now begin to craft marketing messages that appeal to that particular group’s pain points and preferences.