In today’s world of instant impressions, distracting input and impatient consumers you have to engage and meet customers on their busy timelines and tight schedules. The perfectly fine-tuned message will prompt a purchase or spike their interests. The simple fact is consumers do certain things on certain days of the week. If by understanding consumer habits relevant to your business, you can deploy your campaign knowing when your audience is most receptive and ready to act, and drive better ROIs.
What time’s the right time? Mostly it comes down to previous experience. Look at your historical data and zero in on the times that have worked best (and worst) for your marketing campaigns.
Here are a few consumer observations:
Interacting with consumers depends on the channel you’re using. So the timing of your social media campaign should be different from your direct mail and email marketing, and so on. Consumers generally check their email as soon as they wake up, compared to those who check Facebook. Don’t just stick to one channel stream. Here are more multi-channel marketing tips to help you make the most of your marketing.
Frequency Delivers Amazing Results
It goes without saying that “The Rule of Seven” garners the highest possible results. The rule of seven, is a fundamental marketing principle that states that prospects must hear your message seven times before they remember you or take action. It’s just that simple. This rule focuses on basic marketing fundamentals such as the buyer’s journey, buyer’s touch points, channel effectiveness and content ROI. Targeting, message, branding and design all have a role to play. If you can nail down these elements and then send your material out at the right time, you’re chances of success grow exponentially.